SOLO
SOLO
Branding Concept
Branding Concept
THE TASK
THE TASK
Who:
Who:
A music production and distributes dance music.
Targets people who generally lives alone.
They also wanted to have a sense of victory and being kind.
A music production and
distributes dance music.
Targets people who generally
lives alone. They also
wanted to have a sense of
victory and being kind.
A consistent visual style (logo, branding, etc).
A consistent visual style
(logo, branding, etc).
What:
What:
Sketch
Sketch
Following an array of ideating, this sketch's conception materialised. The "L" mirrored the digit 1 while one combined the "O's" to imitate headphones. The application of metaphoric expression and symbolism was employed.
Following an array of
ideating, this sketch's
conception materialized.
The "L" mirrored the
digit 1 while one
combined the "O's"
to imitate headphones.
The application of
metaphoric expression and symbolism was employed.
Celestial Blue
#3498DB
Vermilion
#E74C3C
White
#FFFFFF
Celestial Blue
#3498DB
Vermilion
#E74C3C
White
#FFFFFF
Title- Playfair Display Bold Italic
Heading- Quicksand Medium
Body- Lato Regular
Title- Playfair Display Bold Italic
Heading- Quicksand Medium
Body- Lato Regular
Fonts
Fonts
Palette
I used the symbolism of the
logo to make a pattern for
different physical collateral that
they may have like posters,
wallpapers, flyers, etc.
I used the symbolism
of the logo to make
a pattern for different
physical collateral that
they may have like posters,
wallpapers, flyers, etc.
Pattern
Pattern
Mockups
Mockups
I have made a few mockups of potential
physicals needed for their marketing.
I have made a few
mockups of potential
physicals needed for
their marketing.
